From Rock Bottom to Strategy at the Top—Here’s the Real Story
I’m a Serial Entrepreneur, Life & Business CSO, Podcaster, Author and Speaker. I’m dedicated to maximizing my potential in life, as well as my clients
From Rock Bottom to Strategy at the Top—Here’s the Real Story
I’m a Serial Entrepreneur, Life & Business CSO, Podcaster, Author and Speaker. I’m dedicated to maximizing my potential in life, as well as my clients.
Strategy Wasn’t My First Language—
I’ve spent nearly two decades growing, selling, failing, and scaling businesses.
I’ve led strategy for startups and worked inside Fortune 500 companies.
I’ve coached entrepreneurs through burnout, career pivots, and explosive growth.
And I’ve walked through fire—more than once.
But I didn’t start out as a strategist.
I started out as someone trying to keep it all together.
I was running a business, but I was drowning in it.
The money was drying up. My health was fading fast.
I was avoiding my family, blaming everything else, and pretending it would all just “turn around.”
I gained 130 pounds. I lost momentum. And for a while—I almost lost myself.
What changed?
I stopped trying to think my way out of the chaos.
I asked for help. I hired a coach.
And I began rebuilding—not just the business, but the way I operate.
That’s where my obsession with strategy began.
Not the kind you read in a business book.
The kind you live through.
The kind that keeps your business alive, your head clear, and your priorities in check.
The kind that makes systems feel like freedom—not punishment.
The kind that helps people lead without burning out, checking out, or giving up.
🔧 A Few Things You Should Probably Know:
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I’ve built, scaled, and sold multiple six- and seven-figure businesses.
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I’ve held executive roles inside corporate and led teams that delivered.
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I’ve coached hundreds of entrepreneurs, leaders, and founders through the hardest and best moments of their lives and careers.
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I believe strategy is to blame for everything – GOOD AND BAD.
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And I’ve made it my mission to help people win the internal game so they can master the external one.
What is a BADASS?
Now being a BADASS is not about drinking beer, watching sports, or being a hard-ass. It’s about doing what you said you would do, and working hard towards the things you actually want in life. You may think you are already doing this, but are you really?
Are you focused on what you really want every day?
Being a BADASS is about deciding what you will do and then actually doing it, NO MATTER WHAT!
My passion is to change the world by helping people rid themselves of whatever is holding them back so they can truly experience their full potential as a BADASS BUSINESS OWNER. I unlock their value, light their fire, and help them get organized and focused on the life they desire and deserve.